Emerging Technologies in Heritage Tourism
Strategic Business Models for Pagadian City's Culture & Tradition
Presented at PCIC-BSTM Research Paper Presentation
Abstract / Journal Entry
Statement of Problem: While Pagadian City—the "Little Hong Kong of the South"—possesses a unique topography and a rich "Tri-People" (Christian, Muslim, Subanen) cultural tapestry, its tourism sector lags in digital visibility and experiential engagement compared to regional competitors.
Research Objective: This study explores the intersection of **emerging technologies** (AR, Big Data, Smart Mobility) and **strategic business frameworks** to preserve cultural authenticity while maximizing economic revenue.
Key Finding: A hybrid "Phygital" (Physical + Digital) strategy utilizing the city's iconic inclined tricycles as mobile storytelling hubs can increase tourist dwell time by 40% and local revenue by 25%.
The Digital Cultural Atlas
This section maps Pagadian City's core cultural pillars against proposed technological interventions. The research identifies three primary pillars: The Unique Topography (Inclined Tricycles), The Tri-People Heritage, and The Natural Landscape. Interact with the cards below to see the Strategic Tech Application for each.
Inclined Tricycle
The iconic symbol of Pagadian. Designed to navigate the steep 45-degree terrain.
Proposed Technology
Smart Fleet Management & Audio Tours: GPS-triggered audio guides inside tricycles narrating city history as they traverse specific zones.
Click to reveal strategy →
Tri-People Harmony
The peaceful coexistence of Subanen (Indigenous), Muslim, and Christian communities.
Proposed Technology
Augmented Reality (AR) Portals: Markers at city plazas allowing users to view traditional dances and rituals via smartphone without disrupting actual events.
Click to reveal strategy →
Pulacan Falls & Dao Dao
Key eco-tourism sites requiring balance between access and preservation.
Proposed Technology
IoT Carrying Capacity Monitoring: Sensors to monitor foot traffic in real-time, updating a tourist app to disperse crowds to under-visited areas.
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Market Intelligence & Data
Robust data analysis underpins the proposed business strategy. We analyzed historical tourist arrival data against digital adoption rates to forecast future trends.
Tourist Arrival Projection (2020-2028)
Comparing organic growth (dotted) vs. Tech-Enabled Strategy (Solid)
SME Digital Readiness Index
Gap analysis between Current Capabilities and Required Tech Level
Tourist Sentiment Analysis: Key Topics
Size indicates volume of mentions. Color indicates sentiment (Teal = Positive, Orange = Negative/Needs Improvement). Insight: "Transport" is high volume but mixed sentiment, indicating the Tricycle strategy is critical.
Strategic Impact Simulation
This interactive model demonstrates the core hypothesis: Strategic Investment in Emerging Tech yields non-linear economic returns. Use the slider to adjust the "Digital Infrastructure Investment" level.